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Social Media Marketing: What Is It? - Craft Christmas Magazine|Craft Christmas Magazine

Social Media Marketing: What Is It?

Jul 17, 2012 by DaiChrzanowski

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Social Media Marketing (SMM) refers to the process of using social media sites (ex. Facebook, Twitter, etc.) to reach out to social media users and attract attention to a business/cause. This form of marketing arose from the desire to capitalize on the increasing amount of user activity on these sites to raise business awareness. By effectively using SMM, advertisers can not only be continuously connected with their current clients, but also increase their perspective client pool through current client connections – at a much lower cost than traditional advertising methods.

Social Media Marketing: How Does It work and Why Should I Care?

Social Media Marketing is a low cost way for businesses to advertise their services to current and future clients. As online communication between people has increased, user interactions on social media sites have become the new “word of mouth”. By creating and maintaining an active business page, businesses can attract attention to their services and potentially grow their clientele.

Social Media Marketing works by setting up business pages on social media sites that not only advertise services offered, but can be used to provide important information to clients (i.e. discounts, new advances in the field, etc.). These business pages can present the same information as traditional forms of advertising such as highlighting the advantages of the business’ services, and promoting the business’ expertise. Social Media Marketing has the potential to help businesses gain a competitive advantage in their respective field. By connecting with the business, users can be notified of business updates increasing user awareness. Additionally, the awareness of the business is further spread to the user’s already existing connections increasing visibility. If users repeat business updates, further awareness of the business is generated. Lastly, users have the ability to connect their personal website to their social media pages, resulting in an increase in search engine optimization. Combining all these steps, SMM works to increase the visibility of the business, potentially increase the volume of clients, and revenue for the organization.

Social Media Marketing & the Physician

Social Media Marketing is fairly new in the world of healthcare, as physicians seek to find a balance between advertising clinics on social media sites and respecting the privacy of their clients. By having a social media business site available for clients to connect to, physicians provide clients with the choice of whether they want to associate themselves with the page. Periodic updates on these sites reminding clients of the services available, as well as user activity within the field (ex. new technological advances, publications, conferences, etc.), will generate attention that can lead to an increase in business.

How Vein Experts Can Help

Vein Experts members have access to a low cost Social Media Marketing program ( This program is specifically targeted to help participating physicians develop professional social media sites, and manage updates that will increase clinic visibility and business. Vein Experts can help physicians capitalize on this emerging market.

By Thomas Brassell, Vein Experts, Marketing Analyst

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